Bing is testing a new 'One Last Step' human verification screen before displaying search results, part of a broader trend of search engines adding anti-bot measures. An SEO professional and SERP ...

Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, ...

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization. Have you ever tried to search for some data ...

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of ...

Bing is testing new filters above shopping ads that let users refine results with a click instead of retyping their search a change that could make finding the right product easier. An SEO ...

The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. The online marketing world can be somewhat of a wild west in many regards, with SEO at ...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is ...

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of marketers view these two areas as converged ...

Eight link building techniques to add to your repertoire this year. Link building a crucial part of the SEO ecosystem, here's how to get started. Links are Google’s #1 ranking factor. Their importance ...

June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board. June 19 saw Alphabet’s annual shareholder meeting take ...

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with ...

In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues ...