The chain pushed its wraps on social media to capture young consumers’ attention. Now, one out of five transactions include a ...

The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform ...

John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the ...

Damon Thomas joins the chain as operations chief alongside Tara Hinkle, who is now the chain’s chief development officer, to ...

The new development agreement could be an early sign of revival for the chain, which fell from 329 U.S. locations in 2020 to ...

The drive-thru locations will be converted to 7 Brews over time, allowing the chain to accelerate its growth toward 1,000 ...

The chain says the Honey Chicken Biscuit is designed for all dayparts. It seems built for a time outside the chain’s usual ...

The fast food chain wants to be a first-choice restaurant, and will invest across its system to solidify that position over ...

Customers will be able to choose from three personalized weekly rewards to use at partner restaurants and then receive ...

McDonald’s will roll out ArchIQ, an artificial intelligence platform to power restaurant operations, as part of its Next ...

The Golden Arches will add rewards tiers, tie-ups with other major brands and increased personalization to its loyalty system ...

The Golden Arches is targeting 250 basis points in restaurant-level efficiency gains, backed by major investments in ...