NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen’s The Gauge
Disney Gets a Boost from ‘The Oscars’ and a Record-Setting Streaming Month, with ‘Paradise,’ ‘Grey’s Anatomy,’ ‘Zootopia 2’ ...
Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024.
Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...
New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...
New York – August 28, 2023 – Nielsen, a global leader in audience measurement, data, and analytics, today released its 2023 State of Play report outlining new findings on the fast-evolving streaming ...
Building on industry-defining The Gauge™, new insight shows total cross-platform view of audience engagement by media company. Disney tops April’s Media Distributor Gauge, claiming 11.5% of time spent ...
The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...
NEW YORK – January 27, 2026 – Nielsen’s December 2025 Media Distributor Gauge highlights lifts for distributors airing key sports events and movies, both of which drove record-breaking viewership ...
New York – January 19, 2026 – A new, exclusive study from Nielsen reveals that the majority of Black audiences (67%) surveyed pay more attention to ads in media that reflect their culture. In addition ...
AI is no longer a futuristic concept—it’s here, and it’s reshaping marketing. What started as a new technology has quickly become a core strategic need for businesses worldwide. From predicting which ...
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. With dramatic impacts to traditional staples like ...
Last year, we conducted our first-ever analysis of the Primetime Emmy Awards to find out how total viewership and actual voting results would end up comparing for the most-watched nominated titles and ...
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