Nielsen CMI reveals New Zealand’s over-65s are a growing, cashed-up audience with strong local values, active travel plans, ...

The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S ...

Peacock surges +64%, achieves platform-best 3.0% of TV according to Nielsen’s The Gauge; records its most-watched day ever on ...

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovation and momentum behind Nielsen’s evolving ...

Gracenote found that usage of chatbots for a range of purposes is gaining traction across generations, with 66% reporting ...

Explore the data behind the McDonald’s and KPop Demon Hunters collaboration. Discover how Nielsen’s streaming intelligence ...

This is also an audience who has the financial wherewithal to act upon their interests, with 60% of anime fans being the ...

The digital space is a dynamic area for Black audiences, who are increasingly engaging across a multitude of platforms. Streaming services and social media headline how the community consumes content.

New York – August 28, 2023 – Nielsen, a global leader in audience measurement, data, and analytics, today released its 2023 State of Play report outlining new findings on the fast-evolving streaming ...

纽约--2025年5月20日--全球受众测量、数据和分析领域的领导者尼尔森 今天发布了第七份《年度营销报告》，揭示了营销人员如何采取行动适应不断变化的市场趋势，以及他们如何拥抱人工智能和 ...