Podcast advertising delivers a 4.2x return on investment, outperforming social media (3.6x), online display (3.2x), digital ...

For three years, Darkroom has rented a villa near the Cannes Lions festival to host the conversations the event itself is not having. This year, the New York-based growth marketing agency turned the ...

Television continues to command a large share of traditional media budgets, even as young adults increasingly spend their viewing time on YouTube and creator-led programming. Arcade, the London-based ...

A new study of thumbnail design across 1,043 YouTube channels with at least 100,000 subscribers found that the “shocked” or “surprised” expression, treated as standard advice in most thumbnail guides, ...

Patreon has promoted Mike McGarry to Chief Marketing Officer, the company’s first executive to hold the title. McGarry joined Patreon in early 2025 as the company’s first SVP of Marketing. As CMO, ...

YouTube unveiled a slate of Canadian-made creator programming and new shopping features at YouTube Features, a marketing event held in Toronto on September 17 alongside the Toronto International Film ...

A federal judge indicated that he plans to reject part of a $400 million settlement between TikTok, ByteDance and the U.S.

California’s campaign finance regulator has closed its investigation into Tom Steyer’s gubernatorial campaign without issuing fines, finding that the campaign properly instructed influencers to ...

This issue’s Creator Economy calendar spans seven events from September 22 through October 2, 2026, with stops in Seattle, ...

A new “Culture & Trends” report from YouTube, produced in partnership with the research firm NRG, finds that YouTube creators ...

Streams Charts, a livestreaming analytics platform, has expanded its Audience Geo & Demographics tool to cover YouTube and ...

CreatorIQ Connect 2026 brings more than 1,000 brand practitioners, agency partners, platform representatives, and creators to the Ebell of Los Angeles on October 13. The question organizing this ...