Toys R' Us is launching its biggest U.S. expansion in years, with 120 new standalone stores set to open in time for the ...

Free shipping remains one of e-commerce’s strongest customer incentives, but the economics behind it are becoming harder to ...

Over the past few years, the holiday shopping season — and holiday marketing, in turn — has undergone a massive shift.

An AI agent may already know what the customer wants, what they're willing to spend, where they're located, and whether they need shipping or pickup. That journey exists before the customer ever gets ...

Recent research highlights that retailers improving their total experience aren't simply adding new capabilities; they're ...

Amazon.com says it has cut off Meta’s new Muse personal AI agent from shopping on its marketplace on behalf of customers, after attempting unsuccessfully to get the Facebook parent company to ...

As more retailers build marketplaces and more sellers use multiple platforms, access and product selection alone become less ...

Delivery has moved upstream. It now shapes which retailer a customer chooses, whether they finish checking out and whether ...

Marketing measurement shouldn't exist only to help marketers explain what happened. It should help the business decide what ...

Experiential marketing in retail doesn't have to mean elaborate events or large installations. It can be a staffed table, a temporary pop-up, an interactive display, a product demonstration, a ...

Digital gift card relevance is no longer confined to the holiday season. As consumers use them for more occasions throughout the year, the next opportunity for retailers is making mobile purchasing, ...

If a marketplace runs on trust between buyers and sellers, and the regular checks used to establish that trust — a clean login, a recognized device and a passed verification — increasingly carry less ...