It’s Fall 2026, i.e., the peak of the annual ad industry events cycle, when the term “AI…” will, predictably, echo from ...

Costco's business is increasingly living beyond the doors of its core warehouses, as delivery partnerships help it attract ...

Best Buy is increasingly putting its electronics roots at the heart of its retail media pitch, launching a new division called Best Buy CTV.

This year, Spot & Tango is funneling $3.5 million into top-of-funnel marketing, an which includes everything from out-of-home ...

On Saturday, Sephora kicked off its TikTok Shop launch with a livestreamed shopping session hosted by Mikayla Nogueira.

Walking around a Target store today, shoppers are going to find far more K-beauty brands than they would have a year ago ...

Instacart CEO Chris Rogers says lower online markups and loyalty perks are crucial to driving more online grocery growth in the coming years.

Livestreaming is proving to be big business for TikTok Shop’s burgeoning resale economy. Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from lives, the platform ...

Carter’s, a giant in the children’s apparel space, is unveiling its first major brand refresh since 2000, repositioning its marketing and messaging with Gen Z and millennial parents in mind. The brand ...

After years as a predominantly direct-to-consumer brand, The Laundress is entering Target stores with a fresh take on laundry ...

Fashion and beauty brands are leaning on stores, events and human service as AI continues to reshape their digital marketing ...