California Governor Gavin Newsom this week signed a law requiring ads using "synthetic" performers to clearly disclose that ...

Snoopy is also coming to Macy’s Thanksgiving Day Parade. Snoopy's Joe Cool and Woodstock will appear as a giant balloon in ...

There 's a reason so many CTV advertisers today - particularly those that are performance-focused, are watching their campaigns hit plateaus much faster than they had anticipated.

"The Commission's actions here signal a retaliatory effort to punish ABC-owned-and-operated stations for speech the administration dislikes," ex-FCC Chairs and other former officials argue.

The research analyzed more than 6,300 award-winning campaigns to see how often creative excellence translated into marketing ...

Pinterest unveiled a new ad format, Visual Search Ads, at its Pinterest Presents event, as it moves closer to performance marketing, Trading View reports. The new offering is designed to reach users ...

Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding its measurement offering.

Premium streamer Apple keeps working under the radar of the big players - including Netflix, Prime Video, HBO Max and Disney+ ...

To help support small and medium-sized businesses, Mastercard is debuting a new suite of products, with beefed-up cyber ...

It’s the only brand of clubs and balls I ever play with, so it's a little uncomfortable to write a column about the recent ...

To promote ESPN's SEC Network, newly appointed Atlanta-agency Dagger kicked off the "We Love It Here: Fall Anthem" campaign.