For the campaign, Hero MotoCorp partnered with DGTOOHL as its Programmatic Digital Out-of-Home (PDOOH) partner, with the activation powered by Google DV360.

In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a SWOT analysis of the state of Indian programmatic DOOH (pDOOH) and explains why the ...

The two Gujarat-based OOH players join the third edition of Gujarat Talks OOH, as the industry forum looks at the ...

Announced in Mexico City, the 2026 World Out of Home Organization Annual Congress will be held in London from June 3rd to 5th. Congress will begin on Wednesday June 3rd with a drinks reception ...

The execution features a large 3D Chheda’s Modak box built into the billboard, with the box sliding in and out to reveal the assorted modaks inside.

In this piece, first published in August 2026 edition of Outdoor Asia, installing digital screens alone is like manufacturing mobile phones without building the network. The real transformation begins ...

The campaign showcases Goldmedal’s flagship portfolio including its Air Modular Switches, the advanced Smart Home Automation & Sensor series, LED lighting solutions, and contemporary home styling ...

An investment of $4 million will transform seven prominent billboard locations as Sydney Olympic Park enters its next era of growth ...

In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about ...

HARIBO, a confectionery brand, has launched a new OOH campaign for Starmix across the UK and Republic of Ireland, turning its ...

Chandak has marked Ganesh Chaturthi in Mumbai with a festive OOH execution for Chandak Vansham, turning a conventional billboard into a more dynamic visual. The creative features Ganpati Bappa seated ...

Flipkart Minutes brings Barosi Ghee’s food proposition to life through a 3D-inspired billboard that makes the product and its promise instantly visible.