Sir John Hegarty on the possibilities of AI, the failings of market research and why he’ll be telling a few “home truths” at ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As creator marketing budgets continue to grow, marketers face a critical challenge: identifying which content delivers real ...

The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...

Lauren Spearman is the co-founder of Careering, a careers platform “for people who feel like their careers have gone a little ...

The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.

Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of dedicated influencer marketing roles to a rallying call for the ...

News that BrewDog has put itself up for sale shows a brand in distress, but there are lessons to be learnt about the power of ...

A fifth of marketing leaders have already eliminated roles due to AI automation, according to Gartner.

Holland & Barret’s latest ‘Back Your Body’ campaign has led to a steep uplift in ad awareness in just two weeks, according to YouGov’s BrandIndex. From launch day (9 April) to 19 April, advertising ...

The takeover means Vodafone will be able to offer consumers and businesses fixed line telephone and broadband services. The fibre network owned by Cable & Wireless Worldwide is likely to be used to ...