Improving advertising’s gender representation has been critical, but that is only half the job. Brands must now turn their ...

The Chinese car brand says a linear TV strategy helped it drive a 250% rise in awareness and reach 4% market share within its ...

Research from Ipsos and Effie UK shows the value of tackling social issues, as proven by Reckitt’s ‘See My Pain’ campaign, ...

With promotions and job title changes firmly off the radar many, over half of marketers see no prospect for progression in the next 12 months.

Having carved out a name for itself as “the dupe brand”, MCoBeauty’s marketing director shares why taking a local market ...

The UK’s digital ad market exceeded £40bn in 2025, rising 10% year-on-year, according to IAB UK’s latest Digital Adspend study. Conducted with Oliver Wyman, the study is formed of a census of major UK ...

The campaign builds upon the brand’s use of British humour in advertising and highlights its product and service offering.

Creators have become “integral” to how Unilever does marketing, as it seeks to drive cultural relevance for its brands.

Whether it’s confiding in a manager, finding a trusted ally or reaching out wider for support, small actions can help ...

Specsavers has found great success through the use of humour in its marketing for decades now - and behavioural science tells ...

Following its decision to rebrand from Phoenix Group, the retirement brand plans to make Standard Life “more relevant to more ...

While premiumisation has been a priority for decades, Diageo must also go after consumers at lower price points to drive ...