The move from traditional e-commerce to agentic commerce is accelerating, marking a significant transition in how products ...

Different generations have varying shopping habits with changing retail trends only adding to the contrasts in how consumers discover, research, and purchase products. At the heart of evolving trends ...

AI models inherit the flaws present in their training data. A model built on inconsistent or incomplete CRM records ...

Adform, a global digital media advertising technology company, has become one of the technology partners for the roll out of ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores ...

Kroger says customers using its AI shopping assistant are building larger baskets, as the retailer expands personalisation using loyalty and shopping data.

Samsung used Apple’s iPhone Duo launch to promote its foldables through social and outdoor campaigns in New Zealand.

There appears to be a change in the way businesses are allocating marketing budgets due to commercial pressure and changing ...

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Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

A PXA Stealer campaign that works through LinkedIn interactions has been found to be active, targeting jobseekers in the US, Sweden, Bangladesh, India, and the Netherlands. LinkedIn is popular among ...

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...