CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...

Brand personification can help with gaining clarity on your brand's overall impact. Follow these 4 vital steps for defining your brand personality.

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Nonsense. I think the dynamic is quite different, and understanding this subtle difference is the real key to this campaign's phenomenal success. I think in their heart of hearts women across the ...

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.