A brand audit is an in-depth examination of your brand to identify what you're doing well, spot areas for improvement, and assess your position in the market compared with your competitors. So, how ...

SEO expert Dale Bertrand answers community questions on Wikidata, AI visibility tracking, and building brand legibility for ...

Email Marketing - Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million ...

Catch up on select AI news and developments from the past week or so (in no particular order): Chinese AI agent Manus gains attention but faces doubts. Manus, a general AI agent developed by a Chinese ...

Artificial Intelligence - Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Perhaps the most important question confronting anyone thinking about creating a start-up, or marketing any product for that matter, is determining the size of the potential market. There isn't an ...

Catch up on select AI news and developments since Friday, September 18. Stay in the know.

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Key findings from the ...

Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research from Edison ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...