Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...
Coca-Cola has launched “Uncanned emotions”, its second global brand film for the FIFA World Cup 2026, as the beverage giant ...
In a world where everyone chases “more,” HSBC Life is asking customers to pause and consider what truly matters. Its new ...
Eyewear brand Ray-Ban has named BLACKPINK member Jennie as its newest global brand ambassador, encouraging people to express ...
The move builds on Canva’s recent acquisitions of MagicBrief, MangoAI and Doohly, and comes ahead of its Canva Create event ...
Bold creativity is often misunderstood as disruptive, attention-grabbing work that delivers instant buzz. However, for Eunice ...
The Urban Redevelopment Authority (URA) has appointed independent agency UNIFORM as its social media agency of record ...
Feminine care brand Kotex is taking aim at period stigma with a new global campaign that spotlights a long-overlooked gap in ...
The long‑standing narrative of Hong Kong and Singapore as close rivals, locked in a zero‑sum battle for Asia’s top financial and tourism hub, is now being challenged by a new reality.
Meta, the parent company of Facebook, Instagram and WhatsApp, has appointed EastWest Public Relations as its PR agency in ...
CHAGEE has appointed Evelyn Tay (pictured) as senior director of communications and public affairs, marking her return to a ...
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