DAIVID, the intelligence engine for creative and media, today (21st September, 2026) launched a new solution that analyses ...

Shez Iqbal joins Assertive Yield with over 20 years of experience in digital media and Ad Tech. Having held senior roles at ...

Opacity persists because it pays at every layer, for every participant. The only constituency that loses is the advertiser ...

ArcSpan, the AI-powered audience monetisation platform built for premium publishers, today (September 21, 2026) announced a ...

Adform, the integrated advertising platform built for the agentic age, is bringing its live agentic advertising proposition to DMEXCO. Brands and agencies will experience how AI can connect directly ...

The shortlist for The Wires 2026 is officially live. This year’s contenders reflect just how fast the ad tech and media landscape continues to evolve.

On Device, a leading provider of advanced Brand Lift measurement, announced today (21st, September 2026) that it has partnered with Index Exchange to make independent brand lift studies available ...

In today’s Digest, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an under perform rating, and Ozone launching Arc to enter performance ...

But just like a toll highway isn’t inherently a bad thing just because someone charges for using it, neither is the ad tech ...

Away from AI, the digital out-of-home market gained its first major global benchmark. A new World Out of Home Organisation ...

In today’s MadTech Daily, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer ...

DoubleVerify, the leading software platform to verify media quality, optimise advertising performance, and prove campaign ...