TikTok Shop says livestreams generate 94% of U.S. luxury-resale revenue. The reason is not just urgency. Live video lets ...

Flipkart's Big Billion Days film uses a time loop and rotating stars to turn one long campaign into reusable social cutdowns.

NESCAFÉ pairs four no na members with four coffee flavours, then stretches the idea across music, OOH and social ...

LIONS is turning a long-running APAC awards brand into a year-round regional platform, but the operational impact depends on ...

Google has lowered the Search profile threshold and added multi-brand management, giving U.S. publishers another controlled ...

Amazon Ads is connecting agentic campaign control, external AI tools and personalized Prime Video creative for Australian advertisers.

Carrefour built a Fortnite experience to showcase food careers via mini-games, with cross-market support from social, DOOH, ...

Eight practical earned media examples for B2B teams, plus what counts, what does not, how to create earned attention, and how ...

The brand used generative tools to answer a fast-moving cultural moment, showing why speed matters only when distinctive ...

Anker’s Valorant hub and 100W charger use smart displays and OTA character updates, plus a limited gift box for early buyers.

Pop Mart confirms a VALORANT figure collection with Jett revealed first. Key open questions: release timing, regions, pricing ...

A practical press release format with an annotated template, section rules, delivery guidance, and a pre-send QA checklist ...