Drinks company said the change has 'improved the effectiveness' of its marketing.

Episode one of the “Unwrap success: Your festive playbook” series asks: when should marketers start thinking about Christmas?

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Adland reacts to OpenAI’s launch of ChatGPT-5 and its impact on human-made content and ownership. by Lucy Shelley ...

Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly were interviewed on stage ...

The campaign was created by WPP Open X, led by Ogilvy and supported by EssenceMediacom and Hogarth. by Charlotte Rawlings ...

The final of the Uefa Women’s Euros was viewed by 16.2 million people, and has been touted as the most commercially ...

Few household products are as familiar – or as deeply embedded in British homes – as bleach. But this summer, Domestos is ...

The best planners know their value lies in seeing the bigger picture. This short Campaign survey is an opportunity to ...

About Time underlines just how people’s daily rhythms are changing, and how critical it is for brands to find precisely the ...

Behind the Screens Ep. 2 “In TV we trust?”: Sam Hunt, senior media manager at Lloyds Banking Group and co-chair of the TV & Video Steering Group at ISBA, addresses how to build trusted brands in the ...

Campaign’s annual analysis of salary data from School Reports agencies reveals modest growth at entry level, little change in ...