A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

The temporary rebranding to ‘PVMA’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic ...

The duo to provide AI-powered personalised videos for advertising and social media marketing requirements of brands in India.

Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns ...

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With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

The marketing landscape is evolving at an unprecedented pace, with new technologies consistently reshaping how brands engage with consumers. Among the most disruptive of these innovations is augmented ...

Following the recent ‘The Syllabus of Champions’, Sportz Village, a school sports organisation, has launched its latest campaign in collaboration with Scarecrow M&C Saatchi. The campaign is a ...

The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in India’s evolving digital ecosystem, opines LeapX's CEO.