Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to ...

Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for ...

Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another ...

Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form ...

Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...

The living room’s biggest screen is no longer just a billboard. Marketers once treated connected TV as a blunt awareness tool ...

Podcasts were once the place where two people could talk into microphones for three hours and confidently assume nobody ...

Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a ...

Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone ...

Creator-led video and traditional television are starting to resemble relatives at a family reunion. They arrived by ...

With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down.

Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of ...