Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for ...

Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of ...

Marketing mix models have long been the industry’s best attempt at accountability. They have also been slow, backward-looking, and riddled with the biases of whoever commissioned them.

Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar ...

The “click economy” that has driven digital advertising for three decades is facing its most serious structural challenge yet. Flowcode CEO Tim Armstrong, who built Google’s ad ...

Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another ...

Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form ...

Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a ...

Creator-led video and traditional television are starting to resemble relatives at a family reunion. They arrived by ...

Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...

Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone ...

The convenience-store impulse buy may feel spontaneous. In reality, an impressive collection of data, advertising technology ...