Dive into AdExchanger's Sarah Caputo coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure – it’s a missed growth ...

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how ...

Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer ...

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal ...

The days of easy-on, no-minimum, sign-up-by-credit-card digital ad auctions are ending – and with them the sweet credit card ...

Dive into AdExchanger's Versant Media coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's Mark Lazarus coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

On Tuesday, Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was ...

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.

Submit your comic caption idea by 5 p.m. ET on Mon., March 9, 2026 for the chance to win a free ticket to Programmatic AI in ...

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own judgement (kinda) on AI.