From Barbie’s viral fan hub and UNO’s music-fueled party play to a sky-high Masters of the Universe drone takeover, Mattel ...

Licensed ‘Miraculous’ plush, trading cards, lifestyle products, and more will debut on store shelves throughout 2027.

Industry veteran Mark McColgan is joining the Tonies team as General Manager of North America, the company’s fastest-growing ...

Carlos Santana appoints Westbridge Licensing as his North American partner to expand his brand into a wide range of lifestyle ...

IMC Toys enters a licensing agreement with Fauna Entertainment to bring its Kpop Idol brand to the Turkish market.

SEGA Corporation and Rovio Entertainment are expanding their partnership with WildBrain CPLG, appointing the agency as the ...

The Toy Book is a participant in the Amazon Services, LLC Associates Program, and other affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and ...

The Toy Insider has released its 2026 Spring & Summer Gift Guide, featuring more than 300 toys and games from more than 130 ...

Meccano is partnering with Ducati Motor Holding to introduce a licensed addition to its Pro range, bringing the Ducati ...

Aristocrat Gaming has debuted its first Monopoly slot machines to North American casinos as part of a new licensing agreement ...