Khel Now and Cricketaaa have formed a strategic alliance to enhance cricket storytelling and connect audiences globally.

Cricket Australia has strengthened the commercialisation of its cricket ecosystem by appointing Decimal Data as its betting ...

Intex has partnered with Cricket West Indies for the West Indies Senior Men’s India Tour 2026, becoming an official series ...

Sony has partnered with Pankaj Tripathi to launch 'India Ki Sabse Badi Party,' a new campaign for the India's historic international window.

Hamburger SV have partnered with Data Talks, aimed at creating a more connected & personalised digital experience for the club’s supporters.

Champagne PIAFF has joined Chelsea Women as an official partner, adding another premium brand to the club’s expanding commercial portfolio.

OpenAI has announced a multi-year partnership with Sachin Tendulkar to enable more people in India to understand and apply AI.

Stanford Athletics has partnered with DoorDash, naming the delivery and commerce platform its official jersey patch partner.

JioStar has revealed the "Andaaz Toofani, Khel Asmaani" campaign for India's forthcoming five-match T20I series against the West Indies.

The Men in Blue kicked off their home series in dominant fashion, cruising to an eight-wicket victory over the West Indies.

India kick off their Asian Games 2026 men's cricket campaign in Japan, taking on Afghanistan in a high-stakes quarter-final knockout clash.

The national governing body for Rugby in Australia, Rugby Australia has announced a sponsorship extension deal with the British multinational confectionery brand, Cadbury. The deal has prolonged the ...