Google is giving eligible advertisers more flexibility to use recognized brand names that don’t exactly match their ...
Google's Generative AI can now translate Search campaign assets, keywords, images and landing pages for new international ...
Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...
You can now run controlled creative experiments in PMax to measure whether changes to creatives actually improve performance.
Advertisers can now include app conversions in performance and attribution reporting while managing their attribution ...
The original mandate said that Google must share the same search data it uses to optimize its own search services, subject to ...
A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from ...
DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.
A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...
Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...
Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...
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