Know when to use off-the-shelf AI, when to build custom systems, and what foundations you need before agents can deliver real ...

Google has updated its Merchant Center documentation to clarify that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency account. The newly ...

Google will begin automatically migrating legacy Search campaign features to AI Max in September, with DSAs following next year. Google outlined when some legacy campaign features will be ...

AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic. AI-referred sessions to merchant storefronts grew 197% year over ...

Google is removing campaign-level language targeting from Search and AI Max for Search campaigns starting in late September, shifting responsibility for language matching to Google’s automated systems ...

Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.

This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value. Microsoft Clarity has added another new AI metric, this one ...

The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source. A buyer can click through to your website after making an important part of ...

Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.

Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving ...

Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis.