Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new ...

EDS says the promotions strengthen its sales leadership team as the company continues to expand its product portfolio, agent ...

The new TXP-20 and TXP-24 expand Triumph's OSET-powered electric motorcycle range to four models covering riders from age 3 ...

Three different riders have won the Dakar Rally aboard KTM machinery since 2023, including Argentina’s Luciano Benavides, who claimed the overall victory in January 2026.

Dubbed the “ultimate enduro machine,” Yamaha says its updated WR450F offers a light but powerful off-road package capable of ...

Financial advisers Paulina Matel and Brad Stanek developed a practical checklist for dealership owners on what to do before ...

Industry veteran Melissa Coffey dives into ways dealers can get sales spiking again and how September is the perfect month to ...

In her role, Shannon Neilson will work with dealers to help them better understand how consumers engage with their marketing ...

Polaris' government and defense division recently introduced its latest military snowmobile: the Military 850 Voyageur 155 ...

The companies recently announced that Parts Unlimited will distribute the Twiceme Tag, an adhesive badge equipped with ...

For the 18th year, Ski-Doo is offering its free Avalanche Awareness seminars through its Responsible Rider program, with more than 35 free seminars across Canada and the U.S.

Nault’s Powersports has an 118-year history that began with selling Schwinn bicycles, and has since grown into a four-rooftop ...