Matchbook today announced the launch of a new data-matching pathway that connects IP addresses to Hashed Emails (HEM).
Radiocentre has revealed new research demonstrating that brands could increase campaign profit without increasing overall ...
Michael Holloway, Managing Director at Hookflash, looks at what the rise of agentic commerce means for brands.
The Polar Express Train Ride partnered with Reach on a campaign that combined engaging storytelling with precision digital targeting.
Connected TV now accounts for 53% of premium video ad views in Europe, according to the latest Video Monetisation Report from ...
Zitcha, a leading omnichannel retail media technology platform, has appointed Lisa Avery as Vice President, EMEA.
Formula E has revealed a dynamic new brand identity in a decisive evolution as the ABB FIA Formula E World Championship ...
Channel Factory has promoted Juliet McCutcheon to Country Manager UK, as the company continues to expand its UK business and ...
Centric, explains why publishers that want to compete for advertiser budgets must be ready to work across multiple DCRs.
Brave Bison has appointed Sian Dalton as Product Lead, a newly created role within its Product & Technology team.
Behind The Gloves has teamed up with Brothers & Sisters to launch “The 7th Punch”, a new campaign aiming to raise €200k for ...
Autotrader today launched 'Passing Comments', its latest campaign under the ‘It’s Time for Autotrader’ brand platform.