AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...

The agency isn't banning personalized pricing, but sellers may have to explain when and how customer data affects prices.

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or ...

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.

Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance.

AI search engines are rewriting the rules of retail. Here is how to keep your brand visible when algorithms replace human ...

From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them.

When marketing automation forgets recent buyer activity, messaging falls flat. Here's how to give your workflows context and build smarter customer journeys.

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.