As businesses multiply their digital touchpoints with customers, managing transactional emails is becoming a strategic ...

It depends on the scale, but often a creator program is basically just a series of celebrity endorsements. This latter ...

The word “Community” has been the marketing buzzword lately. It’s often used when brands want to harness the power of people ...

Over 300 people gathered in Toronto for SocialNext’s inaugural experience for senior marketing leaders, Full Circle: A CMO ...

Toronto brings together some of Canada's sharpest marketing minds to cut through the noise and talk about what's actually ...

During SocialNext Toronto’s Pre-conference Workshop Series, “Own Your Marketing”, CyberImpact’s Geoffrey Blanc and Nihal ...

Samsung Ads Canada unveiled a full-funnel suite of CTV solutions at Innovation Day 2026. Here's what it means for Canadian ...

Canadian marketers should probably be paying closer attention to what happened in Montreal last weekend than most of them are ...

If your social strategy is still built around chasing reach and racking up likes, you might be playing by rules that no ...

When most people think about award-winning marketing campaigns, they picture big-budget Super Bowl spots or viral social ...

There are brands who know who they are and move through the world authentically, and those who *think* they do. The ...