YouTube has announced a series of new AI-powered tools and creator features for the Middle East and North Africa, spanning ...

Dior has brought its Miss Dior fragrance campaign to Dubai through a new out-of-home (OOH) advertising rollout featuring ...

As AI shifts from experimentation to everyday business use, Alfred Manasseh, co-founder and COO of Shaffra, explains in this ...

NIQ’s Saudi FMCG data for the year to April 2026 shows the same edit at national scale. Value products grew 22.1%, which fits ...

Abu Dhabi-based media executive Jawad Hassan has joined the Board of Directors of the Digital Place-Based Advertising ...

OpenAI has unveiled a new AI assistant called “dots,” designed to work proactively on users’ behalf, even as the company ...

Snap Inc. has announced new experiences, partnerships and AI capabilities for SPECS, its augmented reality glasses designed ...

Nestlé has appointed WPP to develop and operate an integrated, AI-driven content model for its Greater China brand portfolio, ...

Yango Play has partnered with Spark, part of Publicis Groupe, to mobilise 1,419 creators across Egypt as part of a TikTok ...

UAE consumers are increasingly looking for products that combine value, convenience and affordability, while FMCG brands face ...

As countries across the region explore the idea of a centralized, cross-government media-buying unit*, one question remains: ...

Chief of Arab News, Faisal Abbas has posted a teaser video for a new project, captioned "Arab Views - coming soon." ...