By Heather Taylor Loyal Budweiser fans know all about the friendship between the Budweiser Clydesdales and their puppy pal.

By Heather Taylor Oh yeah? Oh no! On Monday March 9th, Kool-Aid tweeted that their beloved brand mascot has gone missing. The ...

By Heather Taylor Is Halloween canceled? Not when the Kool-Aid Man is on your side! In 2020, the Kool-Aid Man is encouraging kids stuck at home on October’s most spooktacular […] ...

By Heather Taylor Kevin the Carrot, the adventurous brand mascot for Aldi UK, has a penchant for getting into mishaps during ...

Agentic commerce has reached the inevitable stage where almost everything involving artificial intelligence risks being described as agentic. Beneath the hype, however, sits a genuine shift in how ...

Agencies must ensure that growth is seen as something everyone can contribute to, rather than something owned by a small ...

Competition intensifies. Budgets expand. Every campaign is expected to capitalize on one of the biggest recurring moments on ...

Our guest today is Matt Spiegel, EVP, TruAudience Growth Strategy at TransUnion. Marketers are putting more money into AI, ...

As marketers prepare their 2027 budgets, the strongest AI strategy may begin well before choosing another tool.

Advertising has spent years borrowing the language of entertainment, but the more consequential change is happening behind ...

What happens when Hollywood filmmaking collides with the agency world? Rick Wayne, Executive Creative Director at Brand ...

The industry should stop treating basic foot traffic tracking as a premium feature. Make it part of the campaign and use it to optimize.