Answer: USP stands for Unique Selling Proposition. The USP and a positioning statement are essentially the same thing. We've seen people on some sites use this unique selling proposition (USP) as a ...

If you're looking to enter into the world of franchising right now, you're stepping into a crowded marketplace. According to Statista Research Establishment there were an estimated 790,500 franchise ...

Whether you’re just starting out after graduation, or you’ve been working for years, there’s one important question that you can ask yourself before you start job hunting. What is my unique selling ...

Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...