Rolex isn’t alone in its creative use of past product placement. In August 2023, McDonald’s not only created an ad but a whole meal revolving around a similar humble brag, pointing out a ...

The next time you watch a video on YouTube you might find yourself viewing a Rolex advertisement before the content you meant to see. Ads on YouTube are nothing new but Rolex's participation as a ...

A few highlights: Rolex, a sponsor of women’s golf, celebrates the Evian Championship held at the Evian Resort Golf Club in Évian-les-Bains, France. Smile Direct Club says its new Nighttime ...

This is true when it comes to Roger Federer, who has endorsed ultra-luxury Rolex watches since 2006. Earlier this week, the top Swiss watch maker released the new Rolex Explorer II ad featuring ...

A few highlights: Rolex says, “Redefine the spectacular” in a golf-themed spot. H&M hypes its back-to-school fashions with a little help from a bunch of cute kids. And Paramount+ says it ...

Because Rolex is now running an international Certified Pre-Owned program, I might muse that Rolex benefits financially by driving up demand, price and buzz for rare models like the 2023 LeMans.

She even appeared in a Rolex advertisement on the front page of the Daily Mail, testifying to the watch’s reliable and robust water resistance.

Paxton died Sunday at 61 after suffering surgical complications, and while People reports that Rolex created the ad before his death, it still seemed especially poignant to many fans.

The Oscar-winning actor becomes the latest in a stable of luminaries that includes Martin Scorsese, James Cameron, Roger Federer and Coco Gauff.