TikTok is famous for fashion, comedy, dance and artistic trends that cycle quickly throughout the year, influencing consumers' opinions and acting as a source of good fun. One of these trends ...

The commitment-trust theory of relationship marketing says that two fundamental factors, trust and commitment, must exist for a relationship to be successful. Relationship marketing involves forming ...

Management of an entire portfolio of customers who are at different relationship stages requires a dynamic theory of exchange relationships that captures the trade-offs between scale economies and ...

If there’s one thing TikTok loves—aside from delicious breakfast hacks and fun beauty tricks—it’s a silly, non-clinically studied way to measure the strength of a relationship, from the questionable ...

Systems theory is an alternative approach to understanding, managing and planning organizations. Employee relations is a human resources discipline concerned with strengthening ties between employers ...

Social media users share memes of celebrity couples attempting to prove the "green line theory." Rivelino/twitter Social media is trying to prove a new way of testing the health of a relationship ...

As the only scholarly research-based journal in its field, JPSSM seeks to advance both the theory and practice of personal selling and sales management. It provides a forum for the exchange of the ...

Spaces to support a variety of activities. In 1960, social scientist and MIT professor Douglas McGregor introduced the concept of Theory X and Theory Y management. Today, this concept can help ...