What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.

On the face of it, bid management is a simple process. Lower your bids where you are spending too much for a conversion. Raise your bids where you are ...

Check out these examples of how you can use automation to save time on core PPC management activities such as bid management and reporting.

Kevin Heisler, Executive Editor, Search Engine Watch moderated the panel. Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more ...

The Bid Management Recipe If you want to start applying bid management to your AdWords campaigns to optimize for conversions, you're going to need certain ingredients and a framework before you start.

When bids are automated, it does not mean that PPC is automated. Here are four important things to know about automated bid management.

After being challenged to manually manage more than $7,000 for ad spend in one day, while maintaining somewhat strict average CPC and CPA goals, James Zolman suggests looking into automated PPC ...

In a Google Groups thread, AdWordsPro Sarah has asked us what our favorite bid management tools are. There are a two different tools represented thus far, and it's interesting to see what you've got ...

Using AdWords Scripts for PPC Campaign Management Few understand the power of AdWords scripts, and even fewer still use them to capacity. So here's a look at how to use them to their fullest potential ...

Bidmanagement, the company behind Adspert, a web-based bid management tool for Google AdWords campaigns, has raised funding from the ProFIT finance programme, the early-stage investment arm of ...