Shell Optimax, the UK's best selling performance fuel has powered past another key milestone as Shell yesterday announced the sale of its one billionth litre of Optimax, which was launched in the UK ...

BP is launching a premium fuel brand to rival Shell’s Optimax petrol, and is promoting it with a multi-million pound television campaign created by Ogilvy & Mather. Called BP Ultimate, the brand ...

I like cars, but I'm certainly no mechanic. So all I really know about fuel is that higher RON = better performance. No bad thing! Now Shell have rebranded and tweaked their Optimax fuel – it's up ...

Shell UK has launched a new performance-oriented unleaded fuel: Shell V-Power. Available across the UK, the 99RON petrol builds on the company's Optimax fuel launched in 2001, and is designed to ...