You might see the phrase “interactive content marketing” and think that it’s something contemporary. But interactive content marketing, as I define it, is a groundbreaking new spin on content ...

It's been a staple of the fast food industry for years. Say a customer were to walk into a McDonald’s and order a Big Mac; the cashier would instinctively ask, “Would you like fries with that?” That ...

Marketing is essential to success in business. You may have an excellent product or quality service, but if you don't get the word out, then your business will not get the attention -- or customers -- ...

PRESSADVANTAGE – Blue Interactive Agency announces the expansion of its AI-powered digital marketing solutions designed to ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect. Interactive content goes beyond the written word or ...

The use of interactive content in digital marketing strategies is on the rise, which means you may need it for your business or find yourself behind the curve. Over my 30+ years in the marketing ...

New forms of marketing seem to rise to the top of the priority list every few months. And although trends like influencer and experiential marketing are important and effective, being able to read and ...

One of our most-searched stories (240K searches) was Facebook’s advertiser identity verification (the joys of scam ads in an ...

Content marketing is dead. Or at least it’s starting to feel that it’s heading in that direction. These days, almost everyone and their dog is engaged in content marketing- even though many of them ...

MARKETING-INTERACTIVE has officially marked its launch in Australia with an event at Ivy Penthouse in Sydney, bringing together more than 100 senior leaders from across the creative, media and ...

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