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Microsoft Gaming is dead and Xbox is back

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Top News
Overview
 · 7m
Microsoft Gaming is no more as Xbox Project Helix gets more interesting by the day
The new CEO of Xbox has rebranded Microsoft Gaming to simply "Xbox" and revealed a new logo. It marks a new era for the company as it prepares its Project Helix next-gen console. Phil Spencer might have guided Xbox through some of its toughest times,

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 · 11h
New Xbox CEO says Microsoft will 'reevaluate our approach to exclusivity'
 · 12h · on MSN
Microsoft Gaming changes name to Xbox
newsbytesapp.com · 5h
Microsoft drops 'Microsoft Gaming' label, Asha Sharma announces Xbox rename
Microsoft is officially switching its gaming division's name back to Xbox, dropping the "Microsoft Gaming" label it picked up in 2022 during the Activision Blizzard deal.

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 · 13h
Microsoft’s new Xbox chief is ‘reevaluating’ exclusive games
 · 15h
Microsoft brings Xbox back, scraps Microsoft Gaming
GameSpot
2d

Xbox VP Clarifies A Key Detail About Project Helix, But Questions Remain

An Xbox higher-up has responded to a rumor regarding the next-generation platform Project Helix, clarifying a key detail about the machine, which can play both console and PC games. But his answer didn't clear everything up.
TweakTown
1h

Microsoft unveils plan for Project Helix and what fans can expect out the new Xbox

Xbox is undergoing a major reset, shifting from a console-focused brand to a global ecosystem built around several new core pillars.
4d

The Death of the Console War: Why Project Helix is Both a PC and an Xbox

At the core of Project Helix lies its hybrid gaming system, designed to eliminate the traditional divide between PC and console gaming. This unified platform allows you to play Xbox and PC games interchangeably,
2d

Xbox Clears Up One Rumor About Project Helix, Leaves Another Conspicuously Unanswered

Whether that’s true or not remains to be seen, but when this rumor started spreading on social media like X, some speculated that this might mean Project Helix will not be a fir
TweakTown
1d

Xbox Project Helix will offer performance comparable to a $3,000 PC, says insider

While the rumored $1,200 price may raise eyebrows, Project Helix could be as disruptive for the console market as MacBook Neo was for laptops.
Pure Xbox
13d

Xbox Is Sending Out Project Helix Gift Packages Signed By New Boss Asha Sharma

We're sure you've already heard about the codename for Xbox's next console by now — "Project Helix" — and although the console itself won't be in developers' hands until next year, Xbox is clearly trying to build hype for it this year.
1d

Xbox boss gifts Hideo Kojima mysterious box and fans reckon it’s Project Helix

Metal Gear creator Hideo Kojima has been pictured with Xbox's new leadership, which has left fans speculating over a mystery present.
Game Rant on MSN
2d

Xbox quashes rumor about the next-gen Project Helix console

As fans speculate about the company's next console, Xbox makes the rare move of debunking a rumor circulating about Project Helix.
Pure Xbox
2d

Xbox Exec Chimes In As Rumours Suggest Project Helix Chip Will Be Used For 'Other Machines'

At this point, we know for sure that Xbox is working on a next-gen console that's currently known as Project Helix, and that it will support both console and PC games and be an actual first-party console developed by Xbox in-house.
Hosted on MSN
34m

Xbox admits PC weakness, outlines four-pillar strategy for revival

Xbox leadership has acknowledged weaknesses in its PC presence and player dissatisfaction, unveiling a new strategy built on four pillars: hardware, content, experience, and services. The plan includes the return to the 'Xbox' brand, a focus on daily ...
12h

Xbox’s New Boss Lays Out Her Vision For Fixing A Broken Brand: ‘Players Are Frustrated’

Where does this leave Xbox, a console turned multi-device platform whose meaning has been diluted by constant strategy pivots and a recent shift from exclusives to multiplatform releases that makes Microsoft feel more like a third-party publisher than one of the big three console gaming platform holders?

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