This WARC Guide provides a summary of new thinking and best practice on generative AI.

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

Part of WARC’s Evolution of Marketing programme, The Future of Measurement highlights emerging trends in media and creative measurement. Part of WARC’s Evolution of Marketing programme, The Future of ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Vodafone Turkey, a mobile telecommunications company, increased sales for Vodafone Simple by encouraging current Vodafone and competing customers to switch to their service. Vodafone Turkey, a mobile ...

This article describes how Bausch & Lomb, the eye health company, used heart rate monitoring and facial coding technology to test a sales tool for a new contact lens product. This article ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

Organizations are rushing to adopt AI for speed and efficiency, but the real competitive advantage lies in developing "M-shaped" professionals who can orchestrate human-AI collaboration across ...

This Guide explores some of the drivers behind the fast-growing creator economy, and takes a look at the emergence of creator packaged goods. It also offers guidance for brands on looking to work with ...

Save the Children, a non-profit working to improve children's lives, launched The TINIEST ROOM campaign raise awareness about Romania's high infant mortality rate and the critical need for neonatal ...

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...