Columbia Sportswear asked fans to fax in for a free fleece, Garage Beer and Jason Kelce recast game day regulars as monster ...

Credibility can’t be bought, and relationships can’t be rushed. That’s the case Sandra Azedo, global PR and communications ...

77% of agencies think they’re delivering the capabilities and support brands need, but only 23% of brand-side marketers agree ...

Likes, views and comments align with brand effectiveness only one in three times, according to Kantar’s analysis of more than ...

That’s the thinking behind OpenAI’s new two-minute film starring SJ Mendelson, Lavelle Roby and Constance Brenner. The trio ...

As Chinese challengers eat into the car industry’s old guard, Richard Pinder argues that brands such as Volkswagen and Range ...

“You can’t market your way out of a bad product,” she said. “I would always, always put the time and the money in getting ...

Brands don’t always want to target audiences when they are the most emotionally charged. Sometimes the goal is to build familiarity, trust and positive associations organically over time. Those things ...

Our analysis shows that AI search readiness is developing unevenly across UK B2B organizations. Some teams have already ...

Jones worked with Angelo An, his creative partner of 15 years. “We asked what we would’ve wanted to see at 18,” said Jones.

“Growth is going to be driven by two things,” says Simon John, managing director, UK & Ireland, at Monks. Brands still need ...

Professional sports has a wide audience reach, making it an attractive proposition for brands. With the digitization of advertising, there are more opportunities than ever before for brands to engage ...