That’s the thinking behind OpenAI’s new two-minute film starring SJ Mendelson, Lavelle Roby and Constance Brenner. The trio ...

As Chinese challengers eat into the car industry’s old guard, Richard Pinder argues that brands such as Volkswagen and Range ...

Our analysis shows that AI search readiness is developing unevenly across UK B2B organizations. Some teams have already ...

Jones worked with Angelo An, his creative partner of 15 years. “We asked what we would’ve wanted to see at 18,” said Jones.

“Growth is going to be driven by two things,” says Simon John, managing director, UK & Ireland, at Monks. Brands still need ...

She chose to explore what turns ordinary brands into cult brands. She argued that consumers are rarely attached to a logo or product for its own sake. These things serve as props ...

Glanbia Performance Nutrition's VP of global marketing, insights and analytics and Drum Awards for B2B juror, exploring judgment over volume, why B2B buyers are not as rational as marketers assume, ...

Berghaus is developing a new community strategy for 2027, built around longer-term relationships with creators. The ambition is to move the outdoor brand away from the familiar influencer model of ...

It’s where the next billion rational actors live. They can skip your top because they don’t watch ads, and they can skip your ...

Best Buy was the first US retailer to ship the modern sponsored product ad unit. At its showcase this week it launched ...

At The Drum Live, Nonsense founder Rob Mosley drew on Jay-Z, Wu-Tang Clan and even Timpson to show why brand credibility demands more than a promise of authenticity.

Around 60 million people in the US are of Hispanic heritage, spanning communities with different national origins, traditions and cultural reference points. Yet brands can still fall into the familiar ...