U.S. online sales are forecasted to grow 6.7 percent this holiday season, nearly the same ​pace as last year, as promotions attract ‌deal-seeking shoppers, Adobe Analytics reported on Monday.

Every brand has a peak season story it doesn't tell publicly. The viral SKU that kept selling for six hours after inventory ...

Retailers engaged in online commerce with third-party sellers are generally well equipped to catch clear violations, such as a prohibited product, a known bad actor, or an obvious policy breach.

As AI becomes embedded throughout marketing and increasingly influences how consumers discover products, competitive advantage will depend on how intelligently retailers connect their technology with ...

The beginning of fall marks the closing window retailers have to finalize the decisions that will determine their peak season ...

Agentic AI (i.e., AI systems capable of taking multistep actions on a planner’s behalf rather than simply producing a single ...

Prime Day may be an Amazon.com event, but its impact is no longer confined to the online retail giant. It’s become a market-wide retail moment that reshapes what consumers buy, where they buy it, and ...

Computer vision and AI-powered image recognition offer a real, substantive change to how retailers verify in-store merchandising execution.

An AI agent may already know what the customer wants, what they're willing to spend, where they're located, and whether they need shipping or pickup. That journey exists before the customer ever gets ...

If a marketplace runs on trust between buyers and sellers, and the regular checks used to establish that trust — a clean login, a recognized device and a passed verification — increasingly carry less ...

Over the past few years, the holiday shopping season — and holiday marketing, in turn — has undergone a massive shift.

Free shipping remains one of e-commerce’s strongest customer incentives, but the economics behind it are becoming harder to ...