In this piece, first published in August 2026 edition of Outdoor Asia, Junaid Shaikh, Managing Director, Roshanspace Brandcom ...

The installation transforms a part of the Lalbaugcha Raja queue into an immersive passage inspired by the purity and ...

Announced in Mexico City, the 2026 World Out of Home Organization Annual Congress will be held in London from June 3rd to 5th. Congress will begin on Wednesday June 3rd with a drinks reception ...

The two Gujarat-based OOH players join the third edition of Gujarat Talks OOH, as the industry forum looks at the ...

For the campaign, Hero MotoCorp partnered with DGTOOHL as its Programmatic Digital Out-of-Home (PDOOH) partner, with the activation powered by Google DV360.

In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a SWOT analysis of the state of Indian programmatic DOOH (pDOOH) and explains why the ...

Executed by Posterscope India, the Havells hoarding uses 3D elements to give its Ganpati communication added depth and visual ...

This Ganesh Chaturthi, Zomato brings its signature food-led wit to Mumbai’s OOH landscape, turning familiar festive ...

In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about ...

The execution features a large 3D Chheda’s Modak box built into the billboard, with the box sliding in and out to reveal the assorted modaks inside.

HARIBO, a confectionery brand, has launched a new OOH campaign for Starmix across the UK and Republic of Ireland, turning its ...

In this piece, first published in August 2026 edition of Outdoor Asia, installing digital screens alone is like manufacturing mobile phones without building the network. The real transformation begins ...