Consumers are losing faith in AI, increasingly focusing on the short-term and retreating to individualism, says Ipsos’ Global ...
A comic eye on the world can help a B2B marketer turn a commercial reality into an association you can build your brand ...
From collaborating with comedians to seeing what “lights up” the room, B2B brands are treating humour as “the twist in the martini” making content cut through.
With a career spanning automotive, finance, cinema, podcasts and now data, Sally Miller has never shied away from a “multifaceted” role.
A space for leaders and community members, The Intersection will look to spark conversations about how to bring real change to the marketing industry.
Patagonia founder Yvon Chouinard is giving away ownership of the brand, estimated to be worth $3bn (£2.6bn), to a collective that will use any profits not reinvested into the business to fight the ...
Burberry has returned to growth for the first time in two years following a difficult period for the luxury brand. Sales rose 2% in the second quarter to £1.03bn, with comparable sales flat across H1.
Specsavers has evolved its ‘Should’ve gone to Specsavers’ tagline in an effort to showcase the full range of its eye and ear services. This is the first time the line has been changed for 22 years, ...
P&G’s chief financial officer Andre Schulten has said the company’s focus on “true superiority” has enabled it to “break through normal purchase behaviour” and enable growth for its brands despite the ...
The advertising legend, who is set to headline Marketing Week’s Festival of Marketing next month, believes marketers are too ...
A space for leaders and community members, The Intersection will look to spark conversations about how to bring real change to the marketing industry.
A space for leaders and community members, The Intersection will look to spark conversations about how to bring real change to the marketing industry.
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