Martech - Most marketers believe less than three-quarters of their customer relationship management data is accurate and ...

Which brands do AI platforms like ChatGPT cite most often when given sector-specific prompts? To find out, researchers at Fractl gave GPT-4o, Gemini 2.5 Flash, and Claude Sonnet 4.6 prompts related to ...

Catch up on select AI news and developments from the past week or so (in no particular order): Chinese AI agent Manus gains attention but faces doubts. Manus, a general AI agent developed by a Chinese ...

AI isn't just a new channel to master, it's changing how buyers search, how content gets made, and how leadership expects you to prove it's working. Through the changes, shape your marketing with ...

SEO expert Dale Bertrand answers community questions on Wikidata, AI visibility tracking, and building brand legibility for ...

Email Marketing - Do image-heavy small business marketing emails perform better or worse compared with text-heavy emails? To find out, researchers examined the performance of more than 3 million ...

Artificial Intelligence - Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United ...

The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Key findings from the ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus. The 2019 State of Email Workflows report was based on data from a survey of more than 3,000 ...

Because Al platforms usually answer queries without sending traffic to your site, traditional SEO metrics often fail to tell the full visibility story. So, what should you track to understand how your ...