Hasbro discusses everyday brand engagement, emerging European markets, and winning strategies for Peppa Pig and Transformers in the U.K.

Gap launches Fashiontainment platform with rising boy band Just Your Type. Features docuseries, national mall tour and co-designed fashion collection.

The limited-edition collaboration brings the beloved frozen treat flavor to the functional soda category at Target stores.

The Science Museum in London debuts a free Pokémon Space Trail Oct. 2 through Jan. 3, 2027, featuring ESA partnership content ...

Universal releases merchandise for DreamWorks Animation's 'Forgotten Island,' including apparel, books and limited ice cream.

License Global talks to Perfetti Van Melle’s new licensing director about new trends and the company's licensing methods.

Olympia Le-Tan partners with Warner Bros. for limited-edition Harry Potter embroidered book clutches in a run of 77 pieces ...

The Alley introduces "VALORANT"-themed drinks at eight German stores, featuring character-inspired flavors from the tactical ...

Finsbury Food Group has introduced the Thorntons Viennese Continental Cake, marking the first cake product in the Thorntons Continental range.

BAW Clothing has partnered with brand licensing agency Redibra to launch One Love FootBAW Club, a collection that draws from ...

Eva Derksen shares how the institution leverages its position as a non-profit cultural brand to create meaningful ...

BBC Studios launches Play The Bluey Way initiative with public art installation and family event at We The Curious.