The research found that, while multi-market campaigns generate 29% more brand effects (such as awareness, consideration and fame) than single-market executions, they deliver 9% fewer commercial ...

LA28, the organizing committee behind the 2028 Summer Olympic and Paralympic Games in Los Angeles, announced details ...

I used to wish my last name were easier to spell. Years later, holding onto Iturregui connects my past, my career and the legacy I’m building for my kids.

Global brands are shifting their agency remuneration models to pay for outputs instead of time, according to research from WFA. The report, How Brands Define, Scope and Reward Agency Work, was ...

Ahead of Formula E’s new season and brand refresh, Norman breaks down capturing American fans, creator strategies and scaling ...

McDonald’s has begun trialing displaying third-party ads on its digital menu boards in select US restaurants, according to Bloomberg. The ads will be displayed after customers have completed their ...

At launch, JustWatch TV will feature content partners including Paramount, New Regency, Fremantle, Bleecker Street and Vortex ...

DoorDash now has a global media partner. In an effort to consolidate its portfolio, the delivery service has tapped WPP Media ...

The multi-city festival and multiplatform campaign is an extension of the Premios Juventud awards, which celebrates the next ...

The Laughing Cow shipped out new packages of its cheese this week featuring a noticeable change to the logo design. The brand ...

Amid a wave of industry consolidation, French holding company Havas occupies a unique position. While Publicis, Omnicom and ...

As the dog days of summer were winding down, a survey found television audiences were already eagerly anticipating the ...