Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time.

Artificial intelligence can process billions of signals, deploy autonomous agents and tell advertisers what consumers want ...

For all of digital advertising’s sophistication, marketers have spent three decades doing essentially the same thing: ...

Gen Z may have grown up with smartphones, streaming services, social media feeds and algorithms that know what they want ...

Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their ...

Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form ...

Consumers increasingly divide their time among video games, delivery apps, live events and the occasional attempt to ...

Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...

Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for ...

Artificial intelligence may be capable of planning vacations, organizing inboxes and softening emails written in a moment of ...

Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another ...

Artificial intelligence may be able to create a media plan, generate thousands of ads and summarize a meeting before anyone ...