Adobe has partnered with the NHL to develop AI-powered experiences, bringing together Adobe’s creative and customer ...

Bisleri has renewed its partnership with IRF, continuing as the hydration partner of the F4 Indian Championship and IRL for ...

The Premier League is all set to bring a first-of-its-kind fan experience to Mumbai in October at GamingCon Bharat.

Aspect Sports has signed Aman Sehrawat as its first-ever sports brand ambassador, entering into a multi-year association.

Oakland University Athletics has appointed sports marketing and media company Van Wagner as its exclusive multimedia rights partner.

Infront Sports & Media has been appointed worldwide lead agency for marketing rights by ITTF, in an eight-year agreement covering WTT.

JetSynthesys has signed a MOU with MIXI, Inc. to explore opportunities for deal in gaming, esports, digital entertainment, and marketing.

Sony has partnered with Pankaj Tripathi to launch 'India Ki Sabse Badi Party,' a new campaign for the India's historic international window.

Stanford Athletics has partnered with DoorDash, naming the delivery and commerce platform its official jersey patch partner.

Khel Now and Cricketaaa have formed a strategic alliance to enhance cricket storytelling and connect audiences globally.

The Men in Blue kicked off their home series in dominant fashion, cruising to an eight-wicket victory over the West Indies.

Cricket Australia has strengthened the commercialisation of its cricket ecosystem by appointing Decimal Data as its betting ...