The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.

Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been relatively stable ...

A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.

Join this MarTech webinar for an inside look at how brands like Free People, Centrum, and RMS Beauty have turned product discovery into a growth engine. You’ll see how they use zero-party data—the ...

As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.

AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.

How to lead marketing in the great big messy real world Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams.

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year.

Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search.