A major marketing campaign is underway for Happy Haul that includes multi-channel influencer activity spearheaded by an immersive launch event at Hamleys Regent Street store. Blending pop culture ...

As the countdown to Wicked’s release in November gains pace, Universal has released further details of the extensive licensing and retail campaign. With just eight weeks to go, Universal Products and ...

With this partnership, Magic Star will manage global distribution of Animaj’s recordings and masters, while Sony Music Publishing will handle global music publishing. Animaj has announced a global ...

Fans of Illumination Entertainment’s mischievous characters can unbox six all-new dolls packed with iconic Minions style, unexpected surprises and banana-fuelled fun. MGA Entertainment (MGA) has ...

Under this agreement, Spacetoon International will hold licensing rights for TV broadcasting and merchandise across selected categories. Spacetoon International, a leading international entertainment ...

A presentation event recognised licensees and partners as well as offering an exclusive glimpse into Warner Bros upcoming 2024 slate. Warner Bros licensees and selected media partners – including Toy ...

The Iconic Duos creative features one half of some of the world’s most recognisable pairs, playfully inviting audiences to complete the missing half. Twix has launched a new out-of-home campaign in ...

With the release of the live-action Lilo & Stitch movie just around the corner, Gill Archer, VP Hardlines, Disney Consumer Products EMEA, and Nigel Cook, VP Brand Commercialisation & Retail, Disney ...

The April issue of Toy World contains all the latest developments in the Games & Puzzles, Pocket Money, Pre-School and Back to School & Stationery categories, plus a whole host of profiles and ...

The new agreement will see collections of iconic vehicles in Ferrari’s history, as well as new releases that capture the essence of Ferrari performance. Pocher, a leading manufacturer of high-quality ...

The Toddler Groot Cable Guy is designed to cradle smartphones, gaming controllers, TV remotes and more. Direct from the Marvel Universe, EXG Pro has unveiled a new addition to its award-winning Cable ...

As senior National Account manager, Andrew Storey’s experience and passion for licensing will support Pyramid International as the business continues to expand. Pyramid International has strengthened ...